Watch the promotional spot for ‘ISHU’ below. Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy.” Sam, Grace, Brett, and Megan Batoon talk about how they would use this invisibility scarf. A new scarf has been invented that makes it impossible to take photos of its wearer. Siddiqui explained, “The main intention is to make people aware of how important privacy actually is. This Anti-Paparazzi Scarf Is a Game-Changer: With Grace Baldridge, Megan Batoon, Brett Erlich, Samantha Schacher.
The creator noticed that the bicycle’s reflector altered the flash from his mobile camera in a way that masked the faces of his friends inside the photo.įollowing six years of research into the science of light and reflection, the ‘ISHU Scarf’ has now debuted and is being endorsed by the likes of socialite Paris Hilton, musicians Joe and Nick Jonas, actress Cameron Diaz and rapper DMX.Īccording to BuzzFeed, the scarf’s name represents privacy and silence, with ‘ISHU’ being a playful mix on the words “issue” and “shh”. He was taking a photo of his friends who were standing in front of a bicycle. Inspiration for the scarf first came to Siddiqui back in 2009. The concept of The ISHU dates back to 2009 when Dutch-born Saif Siddiqui took a picture of friends standing in front of a bike in Amsterdam. Flashback Anti-Paparazzi Hoodie is available for pre-order through Betabrand for 205.20 with delivery expected to happen sometime this month. Other features of the Flashback Anti-Paparazzi Hoodie include rib knit cuffs and hem, two hand pockets and fully lined interior. The accessory also protects the wearer’s privacy from video cameras. We suggest you see it in action in the product pitch video after the break.
As a result, photos of its wearer cannot be captured through flash photography. When autocomplete results are available use up and down arrows to review and enter to select. The ‘ISHU Scarf’ is a fashion accessory made from special fabric that reflects light back into the camera. How does a piece of fabric ruin paparazzi flash photos Its a simple principle, and doesnt even need that pattern to workKim Horcher and Jenna Busch (Legi. But thanks to this paparazzi-proof privacy scarf, the days of being snapped everywhere you go are well and truly over. Left: Socialite Paris Hilton, right: singer and songwriter Nick JonasĢ8-year-old Dutch-born Saif Siddiqui, founder of All Access Brands, has created a stylish anti-paparazzi scarf that’s quickly catching on within the celebrity world.